Shape and Communicate Value
Market access is understanding how payers value your product. A persuasive value story succinctly identifies your unique selling proposition and sparks interest, supported by credible claims that resonate with stakeholders’ behaviors and goals. We help you understand how payers value your product, how to drive the narrative of value, and how best to communicate this value on common ground.
Who determines market access success? Payers. A payer is any stakeholder who determines or influences the evaluation and purchase decision of your product. You can optimize your market access opportunity by understanding the reimbursement landscape. Choosing Jupiter is a decision to build your market access strategy in a proactive and collaborative way that integrates payer insights and our expertise throughout the engagement.
What are payers most often concerned about? Price. The economics of pricing strategy in the global pharmaceutical industry is a constantly changing science. Jupiter’s leadership are experts in setting launch price, in-line price and end of life price strategy. We help you identify the optimal pricing bands and the trade-offs in volume and access with different pricing strategies.
Engage Payers Effectively
Effective payer engagement is about finding the right advisors to inform your specific needs and understanding their decision-making behavior. We have long-standing relationships with key market access decision makers. We have found that multiple inputs to a conversation result in a convergence toward actionable insights. Jupiter is well versed in having these dynamic conversations to ensure you receive well-reasoned responses.
The pricing and reimbursement arena is ever evolving. You must keep abreast of the dynamics and understand the implications. Speaking a common market access language within your organization is crucial to your success. We have the resources and experience to ensure your well-crafted market access strategy is translated into execution, both for your internal teams and field forces.
Act As Your
Life science industry partnerships can be contentious. The partners occasionally have different views of the world and have no choice but to pursue legal action. We have successfully been engaged to act as an expert witness on pricing and market access issues. We produce the supporting evidence to communicate your position and will stand strong against any competing expert witnesses.
"This was a tough project. Thanks for sticking with us and raising the bar for our thinking."
"Your team has always been there when we need you, and always on short notice.
Thanks for the high quality work as always."
"Jupiter did a great job providing a number of key insights and findings that are informative and actionable. I also want to say that I appreciate the quality of work especially give the time constraints. No doubt that the our team has much to consider in moving this opportunity forward."