Shape & Communicate Value
Market access and pricing potential is more than just a process of connecting a target product profile with a payer. It is understanding how payers value your product and how best to communicate this value on common ground. We help you influence the right evidence generation to support your desired market access and pricing strategy. Tailoring and communicating your value proposition takes more than just knowledge. It takes experience. We place a market access lens on your target product profile development to help you understand evidentiary hurdles, conduct a gap analysis to compare your evidence generation strategies to your desired strategy, develop and validate a persuasive value story to ensure your product is there for appropriate patients in need. To be successful, value strategy needs to start early so you can define your value before it is defined for you.