Jupiter is a global team of strategy experts with a shared passion for shaping value, navigating market access and optimizing price for pharma and biotech innovators. Our team has extensive experience in consulting and industry, and as payers. We have contributed to or directed the pricing of 50% of the top 20 drugs on the market.
When our clients win, we win.
What We Do
We enable our clients to gain access to the maximum number of appropriate patients at the optimal reimbursed price. We do this by integrating payer insights early and often to determine the acceptability of your product’s value story before payers define it for you.
Shape and Communicate Value |
Market access is understanding how payers value your product. A persuasive value story succinctly identifies your unique selling proposition and sparks interest, supported by credible claims that resonate with stakeholders’ behaviors and goals. We help you understand how payers value your product, how to drive the narrative of value, and how best to communicate this value on common ground.
Navigate |
Who determines market access success? Payers. A payer is any stakeholder who determines or influences the evaluation and purchase decision of your product. You can optimize your market access opportunity by understanding the reimbursement landscape. Choosing Jupiter is a decision to build your market access strategy in a proactive and collaborative way that integrates payer insights and our expertise throughout the engagement.
Optimize |
What are payers most often concerned about? Price. The economics of pricing strategy in the global pharmaceutical industry is a constantly changing science. Jupiter’s leadership are experts in setting launch price, in-line price and end of life price strategy. We help you identify the optimal pricing bands and the trade-offs in volume and access with different pricing strategies.
Engage Payers Effectively |
Effective payer engagement is about finding the right advisors to inform your specific needs and understanding their decision-making behavior. We have long-standing relationships with key market access decision makers. We have found that multiple inputs to a conversation result in a convergence toward actionable insights. Jupiter is well versed in having these dynamic conversations to ensure you receive well-reasoned responses.
Build |
The pricing and reimbursement arena is ever evolving. You must keep abreast of the dynamics and understand the implications. Speaking a common market access language within your organization is crucial to your success. We have the resources and experience to ensure your well-crafted market access strategy is translated into execution, both for your internal teams and field forces.
Act As Your |
Life science industry partnerships can be contentious. The partners occasionally have different views of the world and have no choice but to pursue legal action. We have successfully been engaged to act as an expert witness on pricing and market access issues. We produce the supporting evidence to communicate your position and will stand strong against any competing expert witnesses.
How We Do It
- We are an extension of your team, invited into your organization to address a specific need with our experience
- We are committed to active client communication and multiple touch points to keep project goals aligned and satisfaction high
- We create a tailored approach to inform your business needs that is aligned on project objectives and expectations for successful completion
- Recommendations are rooted in our robust payer engagement approach and thoughtfully integrated with Jupiter expertise
Our Guarantee
- We know you hire people, not companies – we put together the best team to support your needs, and guarantee that our partners are actively involved throughout all stages of your project
- We share your sense of urgency – we are available to you at all times, and respond to any communications within 24 hours
- We want you to be successful – we work with you to align on success criteria, support buy-in and provide intuitive, relevant and actionable deliverables
- We play to win – we are not successful unless you are satisfied